Age of Propaganda: The Everyday Use and Abuse of Persuasion Psychologists Pratkanis and Aronson present a thorough overview of how individuals and. AGE OF PROPAGANDA. The Everyday Use and Abuse of Persuasion. REVISED EDITION ANTHONY R. PRATKANIS and ELLIOT ARONSON University of. Anthony R. Pratkanis is a researcher, author, consultant, media commentator and a professor of He is best known for the best selling books Age of Propaganda: The Everyday Use and Abuse of Persuasion co-authored with Elliott Aronson;.

Author: Yozshurisar Zulushicage
Country: Malaysia
Language: English (Spanish)
Genre: Science
Published (Last): 24 December 2004
Pages: 394
PDF File Size: 1.59 Mb
ePub File Size: 2.30 Mb
ISBN: 966-8-78719-436-6
Downloads: 77203
Price: Free* [*Free Regsitration Required]
Uploader: Faerisar

A two-sided argument works best when you are trying to convince folks on the fence. He has appeared in the mass media over times as an expert on social influence processes, has been called as an expert witness in numerous advertising deceptiveness cases, and served as a consultant to AARP, NASD, and other law enforcement and civic groups on countering the undue influence used in fraud crimes and to the United States military on countering the propaganda of terrorists and dictators.

News can sometimes be dry and boring. Before making a purchase, look for these common warning signs of a bad deal: However, I you want to dive into the political popaganda of propaganda, Noam Chomsky and Edward Barneys are your guys. The Power of Decoys. From Wikipedia, the free encyclopedia.

Anthony Pratkanis

agee Securities and Exchange Commission on what can be done to prevent economic Fraud. One of the most useful books I’ve read. Avoid getting your information from just one source. These books used many of the same examples, so by the time I was on this book, I pretty much knew what was coming.

Age of Propaganda: The Everyday Use and Abuse of Persuasion by Anthony R. Pratkanis

He is professor emeritus at the University of California, Santa Cruz. I found it was very thought-provoking and highly relevant.


I would highly recommend this book to anyone interested in critical thinking and free thought. One of the hallmarks of intense propaganda is proaganda communications from a single perspective. One-sided works best when the audience is on your side and you could do not wrong. Trivia About Age of Propaganda I bought this book after Ramit Sethi’s recommendation on the Tim Ferris podcast. In he appeared on Oprah Winfrey ‘s television show as an expert on social influence.

Preview — Age of Propaganda by Anthony R. Jun 01, Rakesh Nair rated it really liked it.

Age of Propaganda : Anthony Pratkanis :

Should probably be required reading in today’s tribal media lockdown. That’s why I think it’s balanced. Retrieved from ” https: The Everyday Use and Abuse of Persuasion, 2nd ed.

This should be a mandatory ready for anybody at High School, it is simply a description of the world we are living, and how we are conditioned by media and advertisement. You must ensure that the fear you instill is not one where the individual feels helpless, or feels they can not do anything about it.

Persuasion has always been integral to the democratic process, but increasingly, thoughtful discussion is being replaced with simplistic soundbites Very good read prropaganda and funny too. Be a staunch supporter of efforts to curtail persuasion towards groups more susceptible to it.

This book promises to help you identify all the forms of persuasion and also pratkajis you tactics to respond or counteract various forms of persuasion. This book is more about research rather the conspirancy theories based on little hints which gives this book much more credibility.

Persuasion has always been integral to the democratic process, but increasingly, thoughtful discussion is being replaced with simplistic soundbites and manipulative messages. They slowly committed themselves. Demand TV shows that bring together pragkanis, customers, and businesses to discuss the unfair practices of persuasion pertaining to advertising. All 4 phases were fascinating in their own way.


This is a fascinating look at the coercive techniques that individuals and the mass media use to persuade the public to think and act in certain ways. Refresh and try again. Many of the persuasion techniques and studies I was familiar with, though I did learn some things and took notes.

More a scholarly read than entertaining, but highly informative. Elliot Aronson is one of our nation’s most eminent social psychologists. This is where when you meet someone or you are trying to persuade someone, you find as many similarities between you two.

Age of Propaganda: The Everyday Use and Abuse of Persuasion

The Psychology of Factoids. I would also need to agree on which emotion to appeal to: Jan 19, Karen rated it really liked it. As other reviewers have pointed out, it’s tediously long and could probably have been shortened considerably without losing substance, but I guess that’s to be expected when the authors are academics. I intend to finish this book and my review should not deviate much from it, a My social psychology professor had us read this book, we were told to read 2 chapters and write pratksnis summary on the chapters we were assigned, my prpaganda is based on this experience.

Want to Read Currently Reading Read. This is an enlightening book. As well as being the co-author of a number of scientific papers and editor of journals, Pratkanis is the propagnda or editor of 6 books. Sep 10, Devra Doiron rated it really liked it Shelves:

Author: admin